Before the pandemic, there was already a shortage of inbound tour guides in Shanghai, particularly those with excellent professional qualities and the ability to speak less-known languages.上海新茶工作室
“The shortage of professionals greatly limits the reception capacity of tourism companies.”阿拉爱上海
Zhou stated that several municipal schools and universities have eliminated tour guide courses, leading to the shortage.
Characteristics like work intensity, financial stability, and social repute influence the low sense of professional belonging that tour guides experience.
Many tourism graduates are hesitant to work as tour guides, according to Zhou.爱上海官网
Zhou has suggested raising the frequency of examinations at universities for guides to consolidate the talent base.爱上海
She has suggested providing assistance to college students in Shanghai’s schools and universities, expanding the scope and frequency of incoming tour guide qualification certificate training, and boosting their desire to take on the work.上海各区新茶工作室
For example, authorities can increase the frequency of relevant examinations from once a year to twice a year, as well as provide free training爱上海同城对对碰. She also encouraged travel businesses to provide additional internships for newly qualified inbound tour guides.
上海品茶网